Content creation in the age of AI: How to maintain trust and integrity
Organizations have a vested interest in generative AI to rapidly scale content creation towards boosting credibility and authority in their industry, but it’s not a set-and-forget endeavor. In the race to find opportunities for business productivity and publishing success, an equally pressing measure is to put guardrails in place to protect integrity and reputation amid the AI content revolution.
Even if ethics are front and center of your organization, content creation is complex and prone to risks with respect to matters of intellectual property, originality, and legitimacy of information and claims—and that’s before generative AI is applied. A fundamental question emerges: how can we uphold the integrity of published work and principles of integrity amidst the growing threat to brand reputation, alongside the mounting costs of redactions?
In this blog, we explore how organizations can be proactive rather than reactive in the face of a changing content and publishing landscape, protecting commercial interests, and fulfilling their duty of care, in order to produce ready-to-publish content that stands up to public scrutiny.
What is the role of AI and human output in modern content creation?
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